1999 Shell Report “Listening and Responding – The Profits and Principles Advertising Campaign”
Following a far-reaching bribery scandal in Nigeria, the Brent Spar debacle, and the death of activist Ken Saro-Wiwa, Shell launched an advertising campaign called “Profits & Principles.” One of many internal and hard-to-find documents unearthed by Jelmer Mommers of De Correspondent, this aspirational campaign marked a public goal that “the inwardly focused Shell must become a thing of the past.” The […]